What is the primary benefit of orientation in change management?

The primary benefit of orientation in change management is that it allows champions to test the business elements of the change. This process is crucial because orientation provides an opportunity for change leaders or champions to familiarize themselves with the various aspects of the proposed change initiative, including its objectives, expected outcomes, and how it aligns with organizational goals. By testing these elements during orientation, champions can identify strengths and weaknesses in the proposed changes, making it easier to refine strategies and improve the likelihood of successful implementation.

This proactive approach enables champions to evaluate and anticipate potential challenges and resistance that may arise during the change process. The insights gained from this testing phase can inform communication strategies and support mechanisms for other team members, leading to more effective engagement and adoption of the change.