What is the primary role of a change management team?

The primary role of a change management team is to guide the change process, coordinate activities, and ensure alignment with organizational goals. This involves several crucial responsibilities, such as assessing the impact of change, engaging stakeholders, developing communication strategies, and providing training and support throughout the transition.

A successful change management team focuses on facilitating the transition in a way that minimizes disruption and resistance while maximizing adoption and integration of the changes within the organization. By aligning the change initiatives with the overall objectives of the organization, the team helps ensure that changes contribute positively to operational efficiency, employee morale, and organizational culture.

The other options reflect activities that are not central to the change management process. For example, implementing changes without stakeholder involvement would likely lead to resistance and failure of the initiative. Developing marketing strategies is unrelated to the core function of managing change within an organization, as is conducting employee performance reviews, which is more related to human resources than to change management itself. Thus, the focus and responsibilities outlined in the correct answer highlight the essential leadership and coordination role that change management teams play in successfully navigating organizational transitions.